The final project for my course was to write a brief for myself so I decided to design a concept for a tram system in Bristol. The brief required the progression of the design to be logged on a blog which can be found here.
Below are the final designs for the network map, tram livery, signage and a mockup for an app.
The brief required me to pick a fad or trend; a form of collective behavior that develops within a culture, generation or social group for a finite period of time, and to design a typographic piece of work that explored the chosen subject.
I studied the craze of ant farms that was first introduced by the Uncle Milton company in 1956. The Ant Farm became a toy industry icon that its creator, Milton Levine, admitted ‘never in my wildest dreams had I thought it would last 50 years’. There are still variations of the model on the market today.
The Clifton Sausage
Various designs for the restaurant including menus, advertising and social media content, keeping in line with brand image. Management of restaurant Instagram page, including all photography.
The brief was to develop a corporate identity for a contemporary financial start up that are rethinking personal finance for a new, tech-savvy and digital first generation.
I focused on people that struggle with money; those unable to resist the temptation to spend or who find it difficult to save. My final concept was 'Kokoon', a safe place to manage your finances and help achieve your financial goals.
Harry Potter Censorship Set
The brief was to create a piece of information design based on a subject in the newspaper that day so I used an article which discussed the censorship of Harry Potter in the Middle East. My research found that most of the trouble surrounding the novels was in America, particularly involving Christians.
I decided to make my infographic piece as a package for a Harry Potter Censorship Set which would contain an invisibility cloak and the Marauder's map from the book. The box tells the story and also pokes fun at censorship by containing the relative items - the cloak symbolising hiding and the map representing a watchful eye.
The brief required a new brand identity for a herbal remedy company that is looking to launch a new range of product packaging aimed at the family market. The range of products would cover supplements, powder and washes in a market which has recently started to experience a strong demand for its natural products.
My research found that the majority of the current market is aimed at females and that branding is often clinical or floral. I decided to aim my concept at a masculine audience so created the character of 'Harvey', a brand archetype aimed at the common man. This lead to the design of 'Harvey's Herbals: Hangover Remedy Kit', a packaging project with an alternative take on herbal remedies.
The brief was to design an advertising campaign for a charity of choice so I decided upon Give Blood as people are naive towards the importance of donating. My research found that only 4% of people give blood, yet 96% would accept a donation if required. This emphasises how selfish people are and inspired the campaign tagline 'share'.
Donating is sharing and it is what we do online with social media, so some of the marketing already exists. The concept of the campaign is to donate blood, change your profile picture and nominate others to do the same, with the aim of meeting the blood bank's monthly targets. The facebook like symbol was adapted to design the campaign logo.
Viewer takes position of donor
Social media campaign
The idea is to give blood, change your profile picture to you doing so, then nominate 2 others to donate. A monthly target of 200,000 donations is the aim of the 'challenge to share'.
'Don't Pee on the Land'
Competition entry for Glastonbury Festival (displayed on Pyramid Stage screen!)
Harry James Potter
Johnston Sans Typeface
Inventor Edward Johnston
Synectics concept for fish and fork
I had to collaborate with a 2nd year Fda Dance Theatre Production student to create him a visual identity, promotional material and a visual concept for an augmented reality choreographical piece using Google cardboard.
Zach's performance featured themes relating to anxiety, mental health issues and depression so this was reflected in the visual design and augmented environment.
Augemented Reality Environment
‘Boneshaker is a perfect-bound, ad-free publication celebrating the wonderful things that happen when people and bikes come together. We’re about freedom, friendship and adventure- the human side of cycling’.
The brief required me to design layout designs for 2 articles that would be relevant to Bristol’s independent Boneshaker Magazine. The copy and images for both articles were provided along with the brand guidelines set by the Boneshaker team. Furthermore, a front cover for the magazine was to be designed, set out in the same format as the brand’s publications.