Logo for restaurant festival menus, banner and printed t-shirts.
Paintings, drawings and makings.
Acrylic on canvas
Acrylic on canvas
Watercolour and ink
Ready Brek characters - modelling clay
Collaborating with contemporary dancer Zach, the brief required the design of an augmented reality environment for a dance piece which would be seen in a book using a Google cardboard viewer. A relative visual identity for the dancer was also necessary. The designs reflect his favourite performance themes: anxiety, mental health and depression which I represented with the idea of broken glass.
Augmented reality background
A tree made from the idea of broken glass panels. When viewed through Google cardboard, the tree is upright with layers of shards at each side. Zach's dance piece takes place in front of the tree.
Augmented reality 'trigger page'
The Google cardboard maps the image and activates the augmented reality dance sequence. This page becomes the base of the environment.
Visual identity skin for augmented reality viewer.
Letterhead and booklet
Top left shows cover for booklet with inside design below.
Give Blood Campaign
The brief was to design an advertising campaign for a charity of choice so I decided upon Give Blood as people are naive towards the importance of donating. In researching the case, I found the fact that only 4% of people would give blood, yet 96% would accept a donation if required, shocking and it sums up the problem- people are selfish. This inspired the campaign tagline 'share'. To 'share' links well with social media as that is what people do online so some of the marketing already exists. The facebook like symbol was adapted to design the campaign logo.
Adapted from the Facebook 'like' symbol. Symbolises positive need to give blood with tube line. Badges can be worn to show donated.
Simply shows fact and campaign symbol.
Large type emphasises main point clearly amongst facts. Suitable for posters or magazine/online advertising.
Spectator looks into mirror to complete image of person giving blood. Shows that you need to be involved and not just down to one person.
Guerilla advertising examples
The taxi is able to show someone different giving blood each time which emphasises that not just one person needs to donate.
Social media campaign
The idea is to give blood, change your profile picture to you doing so, then nominate 2 others to donate. A monthly target of 200,000 donations is the aim of the 'challenge to share'.
Nature in the City
Nature in the City is a concept for a collaborative year long project, bringing the creative industry together in a celebration of the natural world with the urban environment in Bristol. The brief required a brand identity and an idea relative to the project, so I came up with a street art show called Urbanature which would exhibit live art relative to the cause and be held on the green space of Durdham Downs, in the city.