Various designs for the restaurant including menus, advertising and social media content, keeping in line with brand image. Management of restaurant Instagram page, including all photography.
Layout for al la carte menu, front & back.
Christmas Menu 2017
Ad for Bath restaurant featured in Crumbs magazine.
Valentine's Day sharing specials
Front of postcard used for customer feedback.
Mock up and photograph of gazebo used at Bath Rugby sports ground.
Social Media Posts
Pig logo adapted to advertise events.
Happy Hour advert
Sausage 'n' Cider Festival
Poster with logo
Flyer for rugby customers.
Bottomless brunch advertising & menu
Images advertising that the Clifton Sausage is due to open in Bath. Used on restaurant's Instagram page and featured in Bath Chronicle.
Advertising for Bath Life and Crumbs magazines
Restaurant running team logo
Christmas Menus 2016
Shop floor poster
The brief required the design of branding & packaging for a herbal remedy kit. The result was the creation of the character of Harvey, a brand story based on his experience with drinking & curing its effects, with a product range of herbal remedies packaged as a hangover first aid kit.
Harvey's Herbals, Established 2017
Hangover Remedy Kit
Herbal remedies contained in small tin which represents a survival kit. The product is small so can easily be kept in cupboard or in suitcase.
Folded up & included in the tin, the insert features brand story & remedy information. The other side features a poster.
Poster advertising the product. Most people have sworn never to drink again, having woken up with a hangover - the tagline 'Just In Case' plays on the fact most people probably will.
Products & Packaging
Herbal remedies in various small packages to fit in tin. Colour coded to represent natural ingredient.
'Don't pee on the land' logo
Competition entry for Glastonbury Festival (displayed on Pyramid Stage screen!)
Quote from inventor
Harry James Potter
Johnston Sans typeface
Inventor Edward Johnston
King playing card
Synectics concept for fish and fork
Bristol bike magazine 'Boneshaker' set a brief requiring a cover and layouts for a couple of articles.
The brief was to design an advertising campaign for a charity of choice so I decided upon Give Blood as people are naive towards the importance of donating. In researching the case, I found the fact that only 4% of people would give blood, yet 96% would accept a donation if required, shocking and it sums up the problem- people are selfish. This inspired the campaign tagline 'share'. To 'share' links well with social media as that is what people do online so some of the marketing already exists. The facebook like symbol was adapted to design the campaign logo.
Adapted from the Facebook 'like' symbol. Symbolises positive need to give blood with tube line. Badges can be worn to show donated.
Simply shows fact and campaign symbol.
Large type emphasises main point clearly amongst facts. Suitable for posters or magazine/online advertising.
Spectator looks into mirror to complete image of person giving blood. Shows that you need to be involved and not just down to one person.
Guerilla advertising examples
The taxi is able to show someone different giving blood each time which emphasises that not just one person needs to donate.
Social media campaign
The idea is to give blood, change your profile picture to you doing so, then nominate 2 others to donate. A monthly target of 200,000 donations is the aim of the 'challenge to share'.
Collaborating with contemporary dancer Zach, the brief required the design of an augmented reality environment for a dance piece which would be seen in a book using a Google cardboard viewer. A relative visual identity for the dancer was also necessary. The designs reflect his favourite performance themes: anxiety, mental health and depression which I represented with the idea of broken glass.
Augmented reality background
A tree made from the idea of broken glass panels. When viewed through Google cardboard, the tree is upright with layers of shards at each side. Zach's dance piece takes place in front of the tree.
Augmented reality 'trigger page'
The Google cardboard maps the image and activates the augmented reality dance sequence. This page becomes the base of the environment.
Visual identity skin for augmented reality viewer.
Letterhead and booklet
Top left shows cover for booklet with inside design below.